A hidden gem for sure! This place is hidden right behind the University on the top of the hill, in a tiny shopping plaza. You can really taste the difference between ice cream and frozen custard, each school is extra creamy. I also feel like the custard adds more tartness to each flavor, making it a bit more bold and the consistency a bit more whipped and fluffy. This was my first time trying custard but I can definitely taste the difference between this and normal ice cream. I'm sad summer is coming to an end, but I will definitely return regardless!

YO, EAST BAY STUDENTS. WATCHA DOIN' NOT FLOCKIN' TO THIS PLACE? I'm surprised about how few students are aware of Rita's! You get a great discount for being an CSUEB student. I believe my total came out to around $4.33 for a large "Gelati" (their most popular item, which is custard at the bottom of the cup, ice, then more custard on top). It was easily shared between two people, and very refreshing during the heat wave! The customer service was fantastic, and the cute blonde who helped us was super informative and friendly. Give this a girl a raiiiissseeeeee! I highly recommend a lemon custard base, mango ice, and then a vanilla custard swirl on top. Friggen' amazing! We have a ton of these types of locations in SoCal, and this Bay area gem does it just right!

Discount for CSUEB students! I'm so happy I found this place! I've heard about frozen custard but never got to try it out but it's amazing!!! The worker was a super sweet girl too. I was asking a lot of questions and she answered me sweetly every time. I got their mango slushy kind and it was amazing. Much more flavorful than i expected. Amazing!

This dessert hits the spot, especially on a really hot day. I usually get the custard and ice, but not blended. When you bite into the ice, it cools your entire insides. I love mixing the custard and ice together, it tastes blended and creamy. But I can also eat each as they are too. They change their flavors daily, but I noticed that Banana custard is there every time I come. No complaint from me because that's usually my go-to custard flavor. Occasionally they have Horchata ice. Yummy! I think they have about 8-10 flavors each day of both ice and custard. Chances are there will be something there you like. I believe the price is worth the quality of the treat. A regular (small) is $3.99 and the large is $4.99. I've been waited on by a few different people and they've all been super friendly and helpful. Check them out.

Best place for something fruity or creamy, prices are great considering what you get. Flavors change daily but there will always be something you'll like for sure. Service is always friendly and there to help you choose flavors. Can't wait to come back (=

This was one of our pitstops on the way to San Leandro and even though it was 50 degrees outside, the gelati really hit the spot! The frozen custard here is amazingggg! It's super thick and creamy. I wish they had more creamier flavors of ice so it'd pair with the custard better. My favorite custard flavor is strawberry so definitely try it! I sampled most of the ice flavors (besides the ones i'm allergic to) and a lot of them did just taste like artificially sweetened ice-kinda like shaved ice. Some of them were just too sweet for my taste so I ended up getting sour patch kids ice paired with strawberry custard. The man working there was super nice and helpful. The regular size was hard enough to finish, definitely a good portion size. I would definitely go back if I'm ever in the area!

I haven't had Rita's since moving from San Diego and have been craving it for years. This location is brand spanking new and the staff seems like they're off to a great start. Parking can get a bit tricky but you can't beat fresh ice!!!

They made their mark with a fantastic opening night. Everyone within a mile radius was walking around with free frozen treats. So the next night, feeling virtuous after my Zoooomba workout, I have to drive right by Rita's on my way home. I decide it would be nice for me to bring home a treat for the girls, patronize our new neighborhood business, and yeah... get a little something for myself. They have a great variety of ice flavors, including two sugar free. The frozen custard is really decadent. So good. Everything is delicious, and the staff is very nice. It's still not the taqueria I'd been hoping for in this shopping center, but I suspect Rita's will be sabotaging many of my future workouts. I don't mind. Welcome to the neighborhood!